NHK World Japan-News tapped Provost Studio to launch its first US-based, on-air broadcast studio and newsroom in the heart of New York City.
The new headquarters includes a 700-square-foot, glass-encased studio that looks out to the 1,500-square-foot newsroom, creating a seamless visual experience. Approaching the design as one unified space, Provost incorporated the distinct NHK red brand color throughout, from the main anchor background to a continuous floor stripe to subtle accents and finishes.
NHK World Japan News now has a stunning physical space in New York City that perfectly aligns with its brand.