Tribune Media, now part of NexStar Media Group, tapped Provost to create a shared studio for Chicago Magazine and Red Eye Magazine.
To accommodate two brands with distinctly different audiences, the firm had to design a space that would operate as a scenic “Swiss Army knife,” able to shift and change depending on the content – all within 1,000 square feet. The resulting studio honors two different aesthetics and functional expressions by incorporating interchangeable, re-configurable elements that allow it to convert back-and-forth from one brand to another. Key design features include sliding and pivoting wall panels for quick scene changes, tables, carts, and moveable furniture that transform to reflect each brand, color-changing LED lighting, and large-format monitor for brand-specific content.
Provost Studio created a studio that feels edgy and industrial, allowing for flexibility between two brands by celebrating their connection with Chicago.
