Located in the iconic 54-story skyscraper affectionately known as the “big pants building,” Provost Studio completely reimagined CCTV’s headquarters and newsroom in Beijing.
CCTV was looking for a new approach that integrated its social media production with its more traditional newsroom workflow, spanning two full floors and 30,000 square feet. The firm created a design prototype featuring media “pods” within a broadcast landscape, allowing the newsroom to be seen as a 360 degree shooting environment that acts as both studio and office.
Provost Studio delivered multiple locations within the newsroom that worked independently yet allowed the team to create, edit and produce video content in a collaborative environment.
