For CCTV.com’s HQ in Beijing, Provost Studio merged new media presentation with newsroom production resulting in a studio that inspires.
Similar in approach to the CCTV Main Headquarters project, the new 8,100-square-foot studio bridged the gap between social media and bespoke news, allowing for 360 degree content capture that blurs the lines between broadcast and workplace.
The new space optimizes workflow by offering media “pods” and different zones for both independent and collaborative work, while serving as a flexible shooting environment.
