The new location spans two floors across 10,000 square feet, including a waiting room, 16 patient rooms, staff offices, and staff lounge. The inviting waiting area supports best practices in patient-centered care and features a 10-foot oak tree that envelopes the space – bringing the outside in as though you’re sitting under a canopy in the forest, while mirroring the primary brand element of Cary Family Dental. As patients enter the treatment area, the iconography of the oak tree is reimagined in a custom, large-scale leaf pattern, with graphic room numbers providing ways of finding and clearly identifying the entrance to each treatment room. An expanded color palette of warm grays, blues, greens, and natural stone and wood elements compliment the environment.
Provost Studio designed a branded environment that would accommodate the growing practice in both design and functionality, and won a PICA Award for the project.