Provost Studio ideated a new kind of fan experience for the Carolina Panthers by creating a content studio design that meets the players where they are.
The concept outlined a cutting-edge content studio located in a brand new training facility, providing unprecedented access to the players. The highly adaptable environment caters to the needs of three different audiences – Carolina Panthers, Charlotte FC and sponsors – with color changes relative to lighting, digital media/LED screens, and a mix of informal seated and stand-up presentation areas, playing a significant role in transforming the atmosphere. The facility aims to make the studio part of the fan experience by offering VIP tours with different access options, and features a pop-out window where fans can literally “pop-in” to the studio for a closer look.
The content studio allows the teams a multitude of options to produce digital content and host events while keeping fans at the center of the experience.
