Setting a new standard for how clubs tell stories. Atlanta United partnered with Provost Studio to create a first-of-its-kind, future-ready production hub that brings fans closer to the team, elevates player storytelling, and expands the club’s voice across platforms and audiences.
As part of a $23 million expansion at the Children’s Healthcare of Atlanta Training Ground, a 1,200- square-foot content studio was designed by Provost Studio, positioning content production at the core of daily club operations.
A flexible, broadcast-ready environment built to support continuous, experience-driven storytelling beyond on-field coverage, featuring a primary studio for complex multi-camera productions with dynamic LED backdrops that add movement to on-air content, secondary studios that enable parallel productions, dedicated podcasting and esports spaces for emerging digital formats, and an integrated control room that connects all production areas into a single, streamlined system.
Services:
- Pre-Design & Planning
- Broadcast Scenic Design
The Emory Healthcare Studio positions Atlanta United among the most advanced content operations in MLS, elevating fan engagement and enabling future-ready storytelling.
A studio designed to perform, adapt,
and scale.
Multicamera production
Flexible set zones, narrative-driven video walls, full lightning control.
LED as movement
Walk-and-talk storytelling with cinematic, live-broadcast energy.
Parallel production
A second studio supporting media days and specialized shoots.
Beyond long-form video
Dedicated spaces for podcasts, esports, preparing the club for new audiences and emerging formats.
One connected system
An integrated control room linking all production and press spaces.
From concept to reality.
Together with Provost Studio, the club transformed space into strategy, designing a storytelling ecosystem that brings fans closer, elevates perception, and prepares the brand for a global stage.
