Peter Provost, Associate AIAPresident, Director of Design Provost Studio, Inc.


Formally trained as an architect and an Emmy-nominated broadcast scenic designer, I’ve spent more than twenty years helping companies express their brands to meaningfully communicate their stories, values and identities through broadcast media environments and interior architecture.

As President and Director of Design, I lead our studio’s focus on broadcast design, interiors, and branded environments, helping clients authentically express themselves within the built environment. By leveraging design as a means of communication, our firm effectively differentiates your brand from the pack, creating spaces that visually express who you are and what you do. We have delivered national and international projects supported by offices in Chicago, Raleigh and Atlanta.

Prior to founding Provost Studio, I worked in internationally recognized architecture firms, experiential marketing agencies, and broadcast design practices in New York, London, Pittsburgh, and Raleigh-Durham. I’ve designed and planned projects for well-known clients such as the Smithsonian Institution, MetLife, Home Depot, Westin, Nokia, LG, CNN, MSNBC, Wired, and the New York Times.

I have an undergraduate degree in architecture from Virginia Tech and master’s degree in architecture from Columbia University. My wife of twenty years, four children and rescue dog currently live in the southeast, transplants from New York City.


Columbia University Master of Science in Advanced Architectural Design (2000)
Virginia Tech Bachelor of Architecture (1996)
Virginia Tech (CESA) Center for European Studies and Architecture, Switzerland (1995)


What’s your favorite word?

Passion. If you don’t love it, don’t do it. And don’t half-ass it – go all in

What’s your guilty pleasure?

Watching freestyle rapper, Harry Mack, on Tik Tok…(no really). For those of you not familiar, Harry is a musician that performs freestyle rap in public. He finds unsuspecting people to approach, explains what he does, and asks them for 3 to 5 words to incorporate into his rhyme.

He often includes what people are wearing or something about the crowd. I have yet to hear a “flow” – as Harry calls them – that is the same or remotely similar. Each results in amazement and joy on the faces of his audience members. His ability to engage the crowd with his humorous approach and humility is a gift, and it’s mind-blowing how quickly he can think on his feet. It reminds me of one of my favorite quotes: “Being an entrepreneur is like jumping out of a plane and inventing the parachute on the way down.”

Describe your perfect Sunday.

Sleep in till 10. Coffee on the sunny screened-in porch with my amazing wife of 20 years (kids still sleeping in, of course) with nothing to do for the day. Absolutely nothing.

Got a project in mind?
Let’s chat.